I’m a marketing strategist with over 20 years of experience helping organizations turn ideas into clear, effective, and measurable marketing programs. My background spans demand generation, go-to-market execution, and data-driven strategy, with work across Fortune 50/500 brands, global consultancies, SaaS companies, small community vendors, and the public-sector. 

As a freelancer (president, owner-operator of MKTG 4 HIRE, Inc), I've led GTM efforts for major launches—most recently KPMG’s Salesforce Agentforce debut—and built large-scale programs like Deloitte’s AI/ML alliance marketing engine. I’m hands-on, collaborative, and focused on creating structure, momentum, and results. In addition, I hold a master’s degree in marketing, write and ghostwrite on enterprise tech and industry applications, and have some experience teaching as an adjunct professor. My upcoming book, Marketing by Checklist, brings my practical, repeatable approach to a wider audience.

I maintain a trusted network of vetted marketing specialists available for clients who need deeper expertise for complex initiatives or major launches. When appropriate, I can assemble and manage the right team—designers, developers, SME contributors, analysts, and more—to deliver seamless execution and specialist-level quality without full-agency overhead. This flexible bench allows me to scale, adapt, and match the ambition of any project.

These specialists aren’t random people: they’re trusted partners I’ve worked with across multiple engagements, each selected for consistent quality, reliability, and depth of expertise. Their proven track records allow me to bring specialized skills into a project with confidence, ensuring every deliverable meets professional standards and supports the broader strategy (as well as my very high expectations).