I help B2B and growth-stage companies turn their marketing into a measurable, efficient, revenue engine; powered by strategy, systems, and content that performs.
You want marketing that is clear, measurable, and efficient. I help you design the systems [strategy, automation, and content] that turns visibility into revenue.
GO-TO-MARKET execution
Bringing a product, service, or initiative to market shouldn’t feel chaotic or improvised. My Go-to-Market Campaign expertise offers you a structured, insight-driven roadmap—paired with hands-on execution—to launch smarter, faster, and with measurable impact. Whether you’re introducing something brand new or revitalizing an existing offering, you get end-to-end guidance and support from start to finish.
Some examples of my work
My approach
Realize full-funnel campaigns built on real performance data. Improve conversions, strengthen visibility, and get the insights to scale that works.
1. Strategic Foundation
Every engagement starts with alignment. I develop audience segmentation, positioning, messaging frameworks, and competitive insights that set the tone for a confident, cohesive launch.
2. Campaign Architecture
From funnels to channels to content paths, you can expect a complete campaign structure tailored to your buyers, market, and goals. Clear KPIs ensure every step ties back to measurable outcomes.
3. Content + Creative Development
Emails, ads, landing pages, sales decks, webinar content, nurture flows—Iet's produce the core assets your launch needs, maintaining consistency and quality across every touchpoint.
4. Execution + Orchestration
Your campaign is deployed across the right mix of channels—email, paid media, events, webinars, SEO/SEM, social, ABM—and managed through a coordinated, timeline-driven process.
5. Marketing Operations Support
Need automation logic, scoring, routing, dashboards, or CRM cleanup? Let's build or optimize the systems that make your campaign run smoothly and deliver accurate data.
6. Sales Enablement
Equip your sales team with the assets, scripts, and insights they need to convert interest into pipeline—ensuring tighter alignment between marketing and sales.
7. Performance Tracking + Optimization
Real-time insights, A/B testing, and iterative tuning help your campaign improve continuously.
8. Optional Specialist Support
For more complex or highly creative initiatives, tap into my vetted network of designers, developers, content specialists, analysts, and paid media experts. This is entirely optional and always managed by me for seamless integration.
My keys to success
- Transparent communication with regular progress updates and shared dashboards
- Defined deliverables and timelines so you always know what’s next
- Quality assurance at every step, from creative reviews to technical testing
- A collaborative mindset, treating your launch as a shared investment in success
- Flexibility to scale, with optional specialists when you need deeper expertise
My goal is simple: to make your launch feel confident, controlled, and high-performing from day one.
Ready to launch with purpose? If you’re planning a new product, service, initiative, or campaign, I can help you bring it to market with strategy, structure, and clarity. Just tell me what you’re working on and we’ll build the right plan together.
A LITTLE MORE ABOUT ME
I’m a marketing strategist with over 20 years of experience helping organizations turn ideas into clear, effective, and measurable marketing programs. My background spans demand generation, go-to-market execution, and data-driven strategy, with work across Fortune 50/500 brands, global consultancies, SaaS companies, small community vendors, and the public-sector.
As a freelancer (president, owner-operator of MKTG 4 HIRE, Inc), I've led GTM efforts for major launches—most recently KPMG’s Salesforce Agentforce debut—and built large-scale programs like Deloitte’s AI/ML alliance marketing engine. I’m hands-on, collaborative, and focused on creating structure, momentum, and results. In addition, I hold a master’s degree in marketing, write and ghostwrite on enterprise tech and industry applications, and have some experience teaching as an adjunct professor. My upcoming book, Marketing by Checklist, brings my practical, repeatable approach to a wider audience.
I maintain a trusted network of vetted marketing specialists available for clients who need deeper expertise for complex initiatives or major launches. When appropriate, I can assemble and manage the right team—designers, developers, SME contributors, analysts, and more—to deliver seamless execution and specialist-level quality without full-agency overhead. This flexible bench allows me to scale, adapt, and match the ambition of any project.
These specialists aren’t random people: they’re trusted partners I’ve worked with across multiple engagements, each selected for consistent quality, reliability, and depth of expertise. Their proven track records allow me to bring specialized skills into a project with confidence, ensuring every deliverable meets professional standards and supports the broader strategy (as well as my very high expectations).
People who know me will tell you I don’t dwell on the subjective, but I do make decisions deliberately. That’s why I enjoy explaining the meaning behind my logo.
The MKTG 4 HIRE, Inc. logo blends a symbol of growth with a symbol of illumination, reflecting my approach to marketing: turning insight into strategic, impactful outcomes. It represents clarity, momentum, and transformation; where ideas are nurtured and guided into measurable results. This mark (along with the color choices) captures my commitment to helping ideas evolve from initial spark to full bloom.
Marketing by Checklist distills years of hands-on expertise into a practical, repeatable system for doing marketing with clarity and confidence. It’s built to remove guesswork, streamline execution, and ensure every initiative moves with purpose. The manuscript is currently in final editing and review, and will be published soon. This book reflects my commitment to making marketing actionable—transforming complexity into simple, reliable steps that drive results.
KRaminiak.com | MKTG4HIRE, Inc
Austin, Texas
GO-TO-MARKET
DATA-DRIVEN CAMPAIGNS
CONTENT & SEO
AUTOMATION SYSTEMS